Sam Holland has loved food from a young age. His culinary journey began by his Granny Tess's side, where he discovered the magic of food and the joy of preparing it with love. He later pursued his dream to become a professional chef and trained at Leith's before working in restaurants, Gleneagles and Chez Bruce.

He now shares his culinary creations, cooking tips and easy-to-follow recipes on social media, where he has a dedicated following of 765k followers on Instagram, and 683.4k on TikTok. Sam's main goal is to empower the younger generation with the knowledge and skills to cook quick, delicious, and healthy meals at home.