Drawing on case studies from Taiwan, Hong Kong and China, this extraordinary volume affords a greater understanding of the practice of Chinese consumerism and consumption in the People's Republic of China today.

Post-Mao China has been characterized in literature and the media as a burgeoning consumer society. Consuming China investigates this characterization by examining the cultural significance of consumption and consumerism in the People's Republic of China today. In questioning the notion of consumption, this impressive work suggests that it is not simply a symptom of economic reform within China neither a product of the emergence and transformation of contemporary Chinese capitalism. Rather, the essays offer a new perspective on Chinese consumption by focusing on more than just consumerism, looking at the practices of consumption in relation to different manifestations of social and cultural change. Drawing on case studies from Taiwan, Hong Kong and the People's Republic of China, Consuming China affords a greater understanding of the practice of Chinese consumption and will appeal to China scholars and anthropologists, and to those with an interest in cultural and gender studies.

'Consuming China's major contribution is to scholarly discourse on the socio-cultural dynamics and transformative qualitites of post-Mao China's burgeoning consumerism, while at the same time it reminds us ... that the "practice of Chinese consumption" goes beyond these parameters.' - Beverly Hooper, The China Journal, No 58, July 2007