This is the perfect book for anyone who wants to understand the inner workings of the complex world of books in the 21st century. With an engaging and positive style, this book is full of practical examples and exercises. Manuel Pimentel combines his experience in the fields of business and culture to reveal to the reader, step by step, what a publishing house is, how it is created, and how it is managed. Here we will learn how much time and what processes are necessary to produce a book, how to set a budget, what the production costs are, what the overhead costs of our company are and how they should be allocated to each title published, how to calculate the retail price and print run of a book, what organizations and partners are necessary to carry out a business project of this type, as well as how to manage our publishing house to make it competitive and profitable. The manual also analyzes the landscape in which the current book industry operates. Its pages provide a historical overview and illustrate the contemporary business trends that govern the publishing market: the concentration of large groups, the increase in paperback publishing, the obsession with bestsellers, the growing interest in global issues, but also in local issues, the use of new technologies, multimedia launches, the growing market for secondary rights, the role of the publisher as a cultural catalyst, and the overabundance of supply compared to demand. The Editor's Handbook includes a valuable section on distance learning or e-learning that will allow readers to discover the future paths of the dynamic and exciting publishing business. "I simply want to help you understand how a publishing house works and provide you with some tools to survive in a world where complexity goes hand in hand with beauty. There's no need, reader, to dress up in a suit and tie. Put on your overalls and get ready to get dirty with the grease, rust, and smoke produced by the complex but fascinating mechanism of publishing." Manuel Pimentel. 'This book is intended for anyone who wants to launch themselves into the publishing world. Pimentel lays bare the business and reveals all the financial details.' Lucía Martín, Capital
