Being a senior executive requires you to lead, manage, and monitor many different elements of the business at the same time on a continual basis. Sometimes it can feel like an intellectual version of the arcade game Whac-A-Mole, where issues keep popping up and youre required to see and handle them instantaneously. Where you spend your time, talent, and attention can be influenced by fire drills, meetings, and other factors that may not necessarily align with your priorities. A study of 60,000 executives found that having a strategic approach to the business is ten times more important to the perception of a leaders effectiveness than any other behavior. There are four areas of executive fitness that contribute to successfully navigating your business: Strategy, Leadership, Organization, and Communication. This book is unique because it shows executives how to take a strategic approach to everything they do, from planning, to innovation, to shaping culture. It will also be the first time that the SQ-Strategic Quotient (similar to IQ or EQ)-will be officially introduced as a validated assessment for all executives to baseline and then chart their progress to becoming more strategic. It will provide business leaders with a proven framework containing dozens of tools, techniques, and checklists to give them a simple yet comprehensive approach to navigating their business. The practical content will help executives across all industries gain competence, clarity, and confidence in leading their businesses to set strategic direction, create competitive advantage, and achieve their goals.