Bachelorarbeit aus dem Jahr 2010 im Fachbereich BWL - Sonstiges, Note: 2,0, Campus02 Fachhochschule der Wirtschaft Graz (Fachhochschule), Sprache: Deutsch, Abstract: In the future innovative ideas will be an important resource of competitive companies. With design thinking, a method for creative solutions developed in the US, it provides an essential ability to combine empathy, rationality and creativity to meet use needs and drive business success. The method can be divided into four components. An iterative process, which is structured in different steps. The possibility of early stage prototypes, to reveal problems and mistakes during the development process as soon as possible. Multidisciplinary teams, who combine different views and ideas, contributing to a maximum scope of design using mobile workstations. This bachelor paper is aimed to inform about the definitions and processes of Design Thinking. On the last pages some examples from practice will show the variety of problem solving.