Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry. , to his short stint at Southwest Airlines and the ultimate launch of JetBlue. Praise for Flying High "If you want to know what it takes to develop a great business-not just an airline-Flying High is a must-read. James Wynbrandt does an excellent job of bringing JetBlue founder David Neeleman's amazing personal journey and business innovativeness to life in an interesting and exciting manner." -Dave Sclair Publisher Emeritus, General Aviation News "James Wynbrandt adeptly captures the elements that have made David Neeleman and his remarkable airline, JetBlue, a huge success. Flying High is a tribute to Neeleman's true depth. By developing a visionary business model and the right communications strategy, he was able to pilot JetBlue to profitability with finesse. It's a must-read for people in any business seeking success." -Howard J. Rubenstein President, Rubenstein Associates, Inc. "In Flying High, James Wynbrandt tells the completely beguiling story of how a former Mormon missionary with attention deficit disorder and a history of both bankruptcy and getting fired from a high-profile job created one of the great airline successes of our time. What is David Neeleman's secret at JetBlue? It's a new concept called understanding what your customers really need. Neeleman's fanatical attention to customer satisfaction, employee relations, and technology make for such a fascinating read, I raced through the book in one sitting." -Rinker Buck Aviation journalist and author, Flight of Passage: A Memoir "excellent." (Fortune, June 28, 2004)